Mortgage Lead Generation

If you are a loan officer or a mortgage broker looking for a good lead source, one of the first things you will want to do when considering a mortgage lead company is find out how they go about generating their leads.

How a mortgage lead company generates their leads is very important because it has a lot to do with the quality of the leads you will be receiving.

If a lead company is buying their leads from another source, than what they are doing is recycling leads. And who knows how many times that third party company has sold the leads to other companies.

Your chances of closing a loan on a lead that has gone through the hands of fifteen other loan officers before it reached your desk are slim to none. So steer clear of recycled leads.

Some lead companies have one data base with thousands of leads that they continue to sell over and over again. They will sell them cheap, but most times you are required to buy in bulk. These leads are usually six months to a year old and sometimes more. This is also known as recycling. An even better way to describe this is ?selling junk.?

Look for the lead companies that obtain their leads from web sites that they own and operate them selves. These types of companies receive fresh leads on a daily basis and will sell them in ?real time.? So, by the time you receive the lead, it is only a few seconds old.

The best way for you to determine where a mortgage lead company generates their leads is to call and speak with someone in customer service.

Ask them the direct question, ?how do you obtain your leads?? If you are not satisfied with the answer they give you, than chances are, you will not be happy with the leads they send you.

 

How to Successfully Apply for a Home Loan

Home Loan Tip #2 Continuous employment history

Mortgage lending criteria includes a review of your employment history, and it is generally accepted that two years continuous employment in the same (or similar) job will reflect favourably on your application. So, if you want to buy a house but are considering changing jobs after 18 months, its a good idea to wait until your loan is approved before you change your circumstances. Once the home loan has been approved, the world is your oyster once again.

Home Loan Tip #3 Pay off your debts

Another criterion of mortgage lenders is your debt to income ratio. Lenders have a tendency to favour responsible individuals who have made a concerted effort to lower their debt levels, so make sure you pay off as many debts as possible prior to making your home loan application.

Home Loan Tip #4 Start saving

All lenders like to see money in your bank account before giving you theirs. Before you apply for your home loan, it is preferable to ensure you have at least 20% deposit, and sufficient funds available to cover several monthly payments should you experience financial difficulty. Proof of savings is an important start to improving the chance of home loan approval.

Things You Need to Know About Home Equity

Taking advantage of existing equity in your home through an equity loan might seem an intelligent choice, especially in times of low interest rates. However, before you take a home equity loan to pay for childrens education, buy a car or just pay off credit cards, you should educate yourself about the risks associated with this type of finance, and whether it can work for you.

In essence, a home equity loan uses the current equity you have in your home as collateral for a second mortgage. The more equity you have, the more you can borrow. As with all finance provided against security such as property, if you do not maintain your payments, you run the risk of foreclosure on your home. This fact comes as sobering news for many, so you must consider your ability to repay the loan before you borrow against the equity in your home.

Many people like the sound of this type of loan, but neither understand the concept of existing equity, or know if they actually have any in their home. Equity is how much of your initial home loan you have actually paid back. A rule of thumb to determine how much equity you might have, take your homes current value and subtract it from the outstanding loan amount. The remainder is your equity, and amongst other things will be used to determine how much you can afford to borrow. For example, if your home is currently worth $400,000 and you have $280,000 outstanding on your mortgage, your existing equity is $120,000.

This information is the starting point for any home equity loan application. Educating yourself about interest rates, home equity and the application process in general places you in a better position should you decide to apply, and negotiating a home equity loan, the more knowledge you hold at the start of negotiations, the better rate you are likely to receive

 

Related topics

First Mortgage Loans
First Residential Mortgage
Purchasing a Home with Bad Credit
Atlanta Mortgage Lenders
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